Retention Calculator

Customer Retention Rate Formula

[(E-N)÷S] × 100 = Customer retention rate

E

The number of customers at the end of a given period

N

The number of new customers added within the given period

S

The number of customers at the start of a given period

Date Range

Starting Customers (S)
The number of customers at the beginning of the selected period
Ending Customers (E)
The total number of customers at the end of the selected period
New Customers (N)
The number of new customers acquired during the selected period

Enter information and click "Calculate" to see results